Yeah, but the point beginning on 14:25 is really for the business to determine, not something to demand or not demand from a consumer side. YT has had over a decade to determine what works for it and to see what's working for its competitors, and it may really be a last hail mary to save their business model with the collapse of easy investor money from silicon valley banks and stricter data privacy laws. As to 15:43, that's what I do already, I just pay for YT Premium even with uBlock Origin installed and data collection disabled as much as I can.