In it's whole history, Spotify only made profits in two quarters and if I'm not wrong the other streaming services aren't profitable either so it doesn't looks to me that the problem is just over hiring but the nature of streaming business itself You also underestimate the power of sponsorship especially sponsoring sport. I'm sure a lot of people are using Spotify just for that. Investing in podcast make sense because it's more profitable than music, Spotify need to diversify it's revenues. You said that Spotify have good connectivity with lastfm but that's not true. Most of issues lastfm users have with lastfm is related to Spotify.