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Netflix Resumes Advertising on X After Elon Musk Controversy
(www.thewrap.com)
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this post was submitted on 17 Dec 2023
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Now watch as all the corporations that paused their advertising slowly return to the platform.
They were always going to. As long as Xitter has a user base with money to spend, the large corporations do not care. Anything they do like withdrawing advertising is all for show.
And after all, are you going to cancel your Netflix subscription over this? I actually probably would personally but my partner uses it quite a lot, so we're sticking around. Some people will cancel no doubt but nowhere near a critical mass that will affect their bottom line and they know it.
You would cancel your Netflix subscription because they advertise on X?
Realistically? No. Or at least not JUST because they advertise on Xitter. It would be one of those final straw things. I'm not entirely satisfied with the service to begin with, so that would be the motivation I need to finally say "yeah, I don't need to be paying this company any more". So if it weren't for my partner, yes I would be canceling when I otherwise might have let the subscription sit for longer.
But if there were shows or movies that I personally enjoyed watching, (which is the case fire my partner) their choice to advertise on Xitter doesn't impact our decision one bit and they know it. Which is exactly why they went right back to advertising there.
Fuck yes. They might as well advertise on Stormfront or Nambla or any other conservative site.
Fuck them. By spending money on a fascist platform, they are materially supporting fascism.
No, they wouldn't. They are all talk, just like Netflix. If they cared that much, they wouldn't have ANYTHING corporate.
You're wrong in this specific case, but you're actually not too far off in your overall assessment. Your scepticism is warranted. My true reason for canceling would be that I'm not satisfied with the service. Their corporate behavior would merely be a motivating factor to log into the website and click cancel when I would otherwise not think much about letting it autorenew each month.
But yeah, do I purchase goods and services from bad companies? Of course I do. You try successfully avoiding all Nestle products. It's damn near impossible. Can't switch away from Comcast because there are no available competitors. I don't think twice about buying food from Chick-fil-A. OK, maybe I think twice, but I can't say that second thought has ever truly impacted my decision. The list goes on.
The only company I've taken a very firm stance against is Meta/Facebook. It's easy to live without participating in Facebook's services. They may collect data about me against my will, but I no longer voluntarily give them anything.
I mean, who didnt expect it to happen?
Its literally what they did the last time there was a major controversy with twitter.
They pull advertising because they dont want to be caught in the splash damage, not because they are actually offended at the behavior.
As soon as the outrage dies down, the advertising resumes.
They wouldn't have called it a "pause" otherwise.