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Embrace, Extend, and Exploit: Meta's plan for ActivityPub, Mastodon and the fediverse
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this post was submitted on 20 Dec 2023
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Note: I did read your comment fully, but I'm going to address specific points, otherwise the discussion gets too long. (Sorry!)
It is vague because there are multiple ways for Threads to screw with the Fediverse through data formats. But if you want a more specific example:
Let's say that Meta creates a new image format called TREDZ. It fills the same purpose as JPG, but it's closed source. The Threads app has native support for TREDZ images, but your browser doesn't render it.
If you access a Mastodon instance through Threads, everything works well, since the Threads app has support for other image formats. However, since your browser and current Mastodon apps have no support for TREDZ, pics in this format fail to render. You get broken content as a result, and probably some Threads crowds screeching at you because you ignored their picture, saying "u uze mastadon? lmaaao its broken it doesnt even pictures lol", encouraging you to ditch your instance to join Threads instead.
And you might say "reverse engineer TREDZ, problem solved". However:
As such, on a practical level, it would be not feasible to reverse-engineer TREDZ. And even if it was, the time necessary to do so is time that Threads is still causing damage to Mastodon.
Of course, this is just an example that I made up on the spot. Meta can think on more efficient ways to do so.
Yup. As you said, everyone wants that button. But due to the difference in power, Meta is closer to get that button than Mastodon is.
The protocol might be solid, but the community isn't. Communities stronger than the Fediverse died; and the Fediverse has the mixed blessing of decentralisation - the death of a part doesn't drag the other parts to the grave, but the survival of the other parts doesn't help much the dying one either.
Actually, I'd say "let them use TREDZ and destroy themselves if they want, problem solved." In this day and age nobody wants a proprietary image format, and if Threads won't display in a browser they've just blown one of their legs off.
This is a general problem with trying to make Threads depend on proprietary formats, they can't do that and still have it work in an ordinary web browser.
Most people don't even know what's a proprietary image format. From their PoV it would be "shitty broken Mastodon doesn't show images properly". And they would still pressure Mastodon users to switch.
I'm not sure but I think that a similar strategy could work for browsers, using a web plugin.
But even if Meta decided that Threads is unavailable from browsers, it wouldn't be blowing one of Threads' legs off. There are far more mobile than desktop users nowadays; and if they want to EEE the Fediverse, they need numbers for that.