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this post was submitted on 02 Jan 2024
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Showerthoughts
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I’m old enough. First had internet in 1994, made my first website in 1996. Back then everything was DiY, and most regular people didn’t really see the use in it until AOL convinced them by giving them email and easy-to-access yellow-pages like thing (which was AOL’s website bundled with a browser they could install without knowing anything technical). At the time, computers were sold in furniture stores along with entertainment centres.
I vividly remember explaining to multiple clients in the early aughts that AOL wasn’t the actual internet. They couldn’t find their new website because they had no idea anything outside aol.com existed, and they were entering their web address in AOL’s site search.
I remember the hopes very clearly. I remember before that when BASIC was fun and magical.
I gotta agree – this is the natural culmination of those hopes, if not actually better. ISPs are comparatively cheap, everyone can access most sites for free and with zero technical expertise, and anyone can say anything they like on one site or another. In the beginning, it really seemed that it would be very expensive and not very accessible. Those are massive hurdles that I don’t feel get enough credit in these conversations. I’m typing this on a small computer in my hand, ffs.
If you didn’t watch all that happen from the inside (I’ve been a software and firmware developer since the mid 90s and a user experience designer since 2002, and began fucking about with programming and hardware in the mid 80s), I can totally see how many people are more cynical about expectation/reality. From the relative outside, the internet seemed to pop into existence like magic in only a few years – and it really did seem like magic, with early-adoption consumers rightly believing it could change the world.
I think the bigger issue is that knowing what all humans are thinking is not as fun as we thought it would be.
I would really like to hear from people who are not web developers or creating software and firmware. I believe the experience for the large mass of humanity is so much less than the potential it had back in the day. Yes AOL existed but it truly was the low end of the scale. It's not like there was people who did web development software and firmware and then everybody else was on AOL. However, it is a lot like that now. The people who are smart who are savvy who can find what they're looking for in spite of the barriers put up to finding that still enjoy the freedom and the cheap plentiful access that they're looking for. But you have to be able to get to it using command line level language and most ordinary users don't have anything like geocities to allow them to produce a website about their model trains.
It's indeed a utopia for the technically savvy. And that's it.
Right, but I wasn’t talking so much about my own experience, rather my experience with other people during that time, because I was tech support for literally everyone I knew, so I knew what they all thought. Because they told me.
AOL was what most nontechnical people had during that time. There’s a reason for those AOL disc memes. It’s made fun of a lot, but that was how the internet became mainstream. They mailed them to everyone and their grandma, and their success was it was FREE** and the discs installed and configured everything for you: the browser, the ISP settings, and even their home page. You stuck the disc into your cup holder, and it gave you a friendly icon on your desktop to click to access The World Wide Web™ (or AOL’s private version of it – most people didn’t know better). Most people would never have discovered the internet otherwise.
eta: and yes, internet society was actually that divided in the early years. More so, if anything. AOL was so ubiquitous and marketed, they made a blockbuster movie out of it. You likely can hear the tone in your head, even if you never used AOL in your life. Few brands have attained that social status, or held it for long. Oscar Meyer, Disney, things like that. And it didn’t last a hundred years; merely a few. /e
It wasn’t just the discs – if you bought your computer from the furniture store it came set up that way. Non-tech people just clicked that icon and didn’t know any better. Keep in mind that accessing the real internet was difficult and required a lot of knowledge many people neither had nor wanted at the time. The computer was for spreadsheets and solitaire, and it was a very expensive luxury.
I doubt you’ll get the response you’re looking for, because the people you’re talking about are the same people you’re decrying today. I’m saying that idealised demographic didn’t really exist, and I’m not speculating about them. I was embedded deeply in a world of those people. I remember them very clearly. I made it my career to understand them.
I strongly believe you’re seeing them through a heavy fog of nostalgia.
eta: and back to the original point, I strongly believe that people who feel the internet has fallen short of our expectations don’t remember what our expectations really were.
Good answer, but I disagree.
However, I'm willing to admit my memory isn't perfect and perhaps I'm wrong and things were exactly as you said they were.