Yep. I understand that. It’s still intentionally misleading.

If Intel could match the node size, they’d just call it what it is. They’re almost certainly going to catch up eventually, but this naming crap is 100% a marketing ploy. If you also consider the hilarious and asinine slide deck they put together somewhat recently (and then quickly took down after they were basically laughed out of the room by the tech community), it’s very clear they’re trying to keep up with the Joneses (AMD).

They have HUGE enterprise and consumer marketshare, so they’re clearly not going anywhere… but as someone who does actually understand the physics in play here (EECS), it’s embarrassing to see a company that was a market leader and pioneer for so many years sink to such frankly embarrassing tactics.