Not just scale but also accessibility. Now anyone can make these without having a specialized skill.

I don't think any laws targeting deep fakes should treat them as prohibited material, that would be invasive on freedom of speech and privacy rights for something like possession to be made illegal.

Instead it should be treated as harassment. At a bare minimum we should make the situation where someone targets someone they know and distributes pictures of them to other people they know illegal. For example, if someone were to create and distribute deepfake porn pictures of a classmate to other classmates, that situation should not be allowed to happen.

When it comes to a person of note where it's happening more in the background I feel that's more of a grey area since it's not necessarily a direct target since the person neither knows them nor their social circle, but I think there's a big difference if it's being distributed on a social media platform that the celebrity is on or discussed, vs a porn site.