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AI spam is already starting to ruin the internet
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Google had to happen, manually updating a registry of all site was unsustainable with the growth of the internet.
And the concept of SEO is actually older than the internet, "AAA Plumbing" from yellow pages was also optimized for the algorithm of the the telephone registry, which was simply alphabetical order. Just different algorithm and different scale.