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Threads Has Lost More Than 80% of Its Daily Active Users
(gizmodo.com)
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Well, shareholders, employees and advertisers, wanted it to make money on the users. Even if only 5% users remain, that's still better than the current interest rates after investment fund's fees.
Facebook/Instagram users wanted to check it out, because why not, creating an account was just a couple clicks.
Everyone else... they didn't, and from the looks of it, they still don't.