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Apple Announces 'Groundbreaking' New Security Protocol for iMessage
(www.macrumors.com)
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this post was submitted on 21 Feb 2024
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My guess is that they’re doing this now so they can say, in court, that their product is more secure than the alternative. Offering similar encryption in a walled garden might not be enough to avoid antitrust scrutiny in US courtrooms. Now they can lean into to arguing that their product is walled off for security reasons.
That said, at some point more stuff will need this protection. Maybe not tomorrow, but the clock is ticking.
At least some of their antics are actually resulting in positive change for their customers.
While the motivation is likely disingenuous as you say, the outcome sounds positive.