Rulings often start at the corporation / large major entity level and work their way down to the individual. Think piracy laws. At first, only giant, clear bootlegging operations were really prosecuted for that, and then people torrenting content for profit, and then people torrenting large amounts of content for free - and now we currently exist in an environment where you can torrent a movie or whatever and probably be fine, but also if the criminal justice system wants to they can (and have) easily hit anyone who does with a charge for tens of thousands of dollars or years of jail time.

Will it happen to the vast majority of people who torrent media casually? No. But we currently exist in an environment where if you get unlucky enough or someone wants to punish you for it enough, you can essentially have this massive sentence handed down to you almost “at random”.