That doesn’t make much sense, doing their own thing is a centralized way of thinking ? Like people had to build ActivityPub. Also, she explained the cultural aspect of why they didn’t. They got paid to research and do work for a protocol and platform people would use. They heavily looked into AP and felt it didn’t suit their needs especially culturally . Also, just out of some weird principle people hate Jack Dorsey and since he’s associated would’ve not used Bluesky, they didn’t get paid to build things people wouldn’t use. Technology filled with standards and protocols of people “reinventing the wheel” sometimes for really trivial issues they had with some tech.