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this post was submitted on 31 Mar 2024
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Asklemmy
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Well, in essence, propaganda is advertising. And advertising leans on satisfying perceived need.
So if I’m selling you shoes it’s to satisfy your physiological, social, or self-fulfilment order need. Shoes are functional, make you cool, or make a statement.
Propaganda is fulfilling some need to be effective - probably fear based in the social, safety, or belongingness orders, and carried via viral channels like word of mouth or social (viral).
I haven’t really thought about it too much but it’s just a communication or a reinforced message; it’s just advertising. Think about it that way.
And with regard to Russia, they are all ‘fear the West’ and ‘national pride’ driven, compounded over 3-4 generations. It would be such an easy spin.
That does slot rather well into increasing senses of isolation in the modern world.