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Are Movies Better When We Watch Them in Theaters? A Statistical Analysis
(www.statsignificant.com)
Social Experiment. Become Me. What I see, you see.
I think there's a significant flaw in their approach. They're comparing the viewer ratings for movies when they're released in theaters to the ones when the movies have left the theaters, so must have been watched at home. But there are other factors that could cause differences in those two sets of reviews, including:
Those kinds of factors could easily explain why they found some kinds of movies did better at home. Casual viewers might be happier with a fluff piece than hardcore film buffs, for example.