I personally think there should be some hard ethical bounds on marketing when it comes to potentially life wrecking substances. We do this for cigarettes, right?

Now I think humankind's relationship with alcohol is a bit more nuanced, but when alcohol packaging starts to look like sugary cereal boxes, that's where I draw the line. Admittedly this isn't quite there, but it's borderline IMO. I don't think we should be encouraging binge drinking by selling party sized mix packs like this.

Mind you, it's not the size or price that bothers me. My grandma always bought gallon bottles of booze from the US on the cheap, but they'd last her a few years. That's fine. Sell it without fun-dinosaur, and put on a boring-ass, noname vodka label, and it's fine by me.

Just an addendum, I feel similarly about marketing of sugary cereal to children.

Edit: Lol, why'd you ask if you were just going to downvote and not engage with the response?