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'Tall order to ask the average Canadian': EVs are twice as hard to sell today
(financialpost.com)
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this post was submitted on 11 Apr 2024
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Wait, you mean middle- and lower-class Canadians--who are most people--aren't buying cars?
Could it be that they can't afford them, and even if they could, they can't charge them at home because they don't own a home?
Car makers took the EV revolution as a sequel to the SUV revolution: a way to boost average margin per unit, or rather, as a way to squeeze more juice. Unfortunately, real estate investors and Galen Weston have already squeezed our collective lemons.