What? No name products are from what I understand excess product made by the branded companies for certain grocery chains.

So the problem here with loblaws isn't that the manufacturers have increased their prices by 54% it's loblaws who have brought the product in to sell and marked up the price.

For a quick shitty example. Let's say you're selling OJ and you want $1 per bottle. Loblaws says okay we'll sell it in our stores. Now loblaws has your OJ on the shelf but it's priced at $1.54.

Therefore if the store is already shameless and marking up products this much you can bet that these no name products would probably have equal to or potentially more profit in it.