AI insights, screenshot here.

It's probably feeding the page or selection context into, if their other behavior is any indicator, ChatGPT on your behalf. (And when Mozilla tried to push that on developers, they hated it.)

I've looked through the Mozilla blog post about the sidebar, but for some reason they don't mention it, including when people ask.

Mozilla has been obsessed with AI. Between all their investments and their purchase of a trend-chasing AdTech company, FakeSpot.

On a post by the FakeSpot founder about AI:

We must wake up to this revolution, this Enlightenment v2 of our times. It will require ingenuity, novel approaches and risk calculations with a pioneering spirit. We will need to work together on new protocols, foundational elements and beyond; innovations and standards that that will be used for generations to come. Let’s meet these challenges head-on, together, ensuring that the future of AI benefits all of humanity.

According to a semi-hidden post by the same guy, FakeSpot was also trying to get into NFT shilling:

As crypto enthusiasts and web3 believers, we... brought our Fakespot model and mission in protecting consumers into the NFT world.

And before all that? Figuring out how to scrape data better.

Ah Mozilla.

Hopefully something that gets cut for the final release 😂