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The little smart home platform that could
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Yeah, that's all Alexa and Google have on home assistant. Not to mention that sometimes you have to write yaml to create automations.
That doesn't feel like a fair comparison. For the same level of setup you can get with Alexa and Google, I feel like it's the same level of difficulty. If you want complex automations, sure you can yaml, but you'll be doing things you couldn't with Alexa or Google.
This is assuming you're starting with a yellow kit or something already set up and yeah, it's basically just as easy.
That seems like a massive thing though. If the average Joe can’t even install the product, then it doesn’t matter if it has way more features than its competitors.
If average joe can't be assed to to some research, the product isn't for average joe and that's a good thing. Because designing a product for average joe has a lot of drawbacks.