I'm a very private person. I barely use any social media where I'm not anonymous, and I wouldn't want my wife to be famous either. So take this with a grain of salt, but I think it's about winning the trophy. A million people like this person well enough to watch their content all the time, but they are with you? I can imagine that would be flattering to a certain kind of personality.

Being popular sounds wretched to me, but people chase it all the time.

"Maybe if I date someone who's famous, they'll have enough money that I won't have to worry about paying for medical bills or groceries anymore. Gee, maybe we could even buy a house and raise kids."

We live in a capitalist hellscape where such things are no longer taken for granted, and are now associated with the heights of success.

It's because there are people who care about those things. There are people who are impressed by popularity, social status, etc.

Anti Commercial-AI license

They're insecure and hate the real version of themselves is my interpretation. Instead of confronting that and moving forward with work to become a better person they instead put up a facade, often justifying the harm they do to the people who believe in the facade by convincing themselves that these facades are common to all people, and everyone is fake

I remember reading a melodrama from the 1800s where the protagonist, a failed writer, makes a deal with the devil to have a bestselling book. In the second half he becomes wildly successful, but is tortured by the knowledge that he is genuinely mediocre. It always stuck with me. Reminds me of people buying Likes.