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Technology
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I agree, that's what the BBC did.
Hmmm, did they? I'm looking and I can't tell what their legit account is. There's some account @c.im that has 25k followers but it doesn't seem like the actual BBC account, just some 3rd-party not (like a dozen others).
Which is the one they set up?
I'm pretty sure they did, although I've used Mastadon even less than I used Twitter, so I can't be 100% sure. However I've read articles over the months saying they were introducing an instance as a trial, and then that they were keeping it running after the trial.