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The Verge shows how Google search is useless
(www.theverge.com)
This is a most excellent place for technology news and articles.
It also is going to take another leap in algorithm.
It was a hard problem to solve when Google's founders cracked it, but it's an even harder problem to solve now that you have state of the art spam bots filling the Internet full of shit that looks like it was composed by humans.
If someone cracks how to figure out whether something is ai or not (for real, not the fake solutions we have now) and adds that to a good search algorithm and filters the fake shit by default, they will have a hell of a product on their hands.
I'm of the opinion that it will require human interaction to fix this. It can't be purely solved via algorithms.
What people don't realize is that the original Google search algorithm, PageRank, effectively looks at how real humans interacted with the websites they were indexing. Only websites referenced by other websites were being considered by Google's search engine. And at the time, that meant real human beings were making those links. This gave them a real advantage over other, purely algorithmic search engines.
Something like this will have to be recreated. We will have to figure out a way of prioritizing search results that real human beings have found to be useful.
Tough to do when those services tend to get infiltrated by bots as well.