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this post was submitted on 06 May 2024
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The review bombing was serious but I'd eat my hat if this stunt cut revenue by more than 10%. I don't have anything for Helldivers but here's an article about Dragons Dogma 2
10% is a lot by I WANT MORE MONEY RIGHT NOW shareholder metrics
It means the two million people playing it now have to get emails, promotions, and keep sony products in their mind.
They obviously didn't think it would be popular. Just like Wizards of the Coast when they tried to put out a new license that said "anything with the words 'dungeons and dragons' on it becomes our intellectual property", they assumed that pissing off their entire fanbase would be net positive because people will keep buying their stuff no matter how bad it gets.