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Apple apologizes for iPad “Crush” ad that “missed the mark”
(www.theverge.com)
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this post was submitted on 09 May 2024
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I'm sure they had cuts, multiple takes, and staged things to get it to work. Maybe added in a bit of CGI. This just seems like one of those things though where CGI isn't worth the cost when you can just film it. Also, they apologized. Why would they do that if it's all CGI?
This would be impossible to do in camera and would look horrid even if it weren't. That's why they'd do it in CGI.