Kona Bicycles’ founders reclaim the brand, launch its ‘third chapter’ (www.bicycleretailer.com)

submitted 7 months ago by FartsWithAnAccent@lemmy.world to c/bicycles@lemmy.ca

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[-] cestvrai@lemm.ee 7 points 7 months ago

“We believed that the new owners would carry our vision forward and continue to build great bikes, employ great people, and deliver on the promise of quality, fun and a little weirdness that had defined Kona for so long,” co-founders Jake Heilbron and Dan Gerhard wrote

I’m sure that’s always how it goes when you sell out to private equity…

Not familiar with the brand but glad they’re back in good (better?) hands.

[-] BearOfaTime@lemm.ee 4 points 7 months ago

Yea, they started like 20 years ago(?) making great bikes, low production, (If memory serves). I haven't paid attention in a long time, just wanted one back then.

this post was submitted on 21 May 2024

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