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this post was submitted on 22 Jun 2024
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Games
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A lot of tech firms bought into the gold rush mindset. NVIDIA sold the shovels. Sooner or later, when they figure out the world isn't excitedly opening their wallets, the bubble will pop, and they'll move on to the next empty hype train.
This is it. The real product is hype, with a tiny tiny little kernel of actual utility, that is puffed up and remixed until the hype dies away, and we have to make do with whatever's left.*
The hype machine with generative shit went into fuckin overdrive because while yes there is a grift component, natch; unlike with blockchain, nfts, web3, etc, there is an actual visible thing that the technology can do that hasn't been done before.
People who are used to selling nothing but vapour lost their minds when they saw it, because rightfully so, they realised how much grift they were going to be able to make off of it.
* Usually this involves a bunch of platform engineers et al de-tooling codebases and infrastructure.