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Why haven't we figured out monetisation for peertube?
(programming.dev)
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this post was submitted on 10 Jul 2024
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Go take a look at all Mastodon instances that ask for donations to keep running: you will see that all of them get at most 2% of their user base to donate. No donation-based instance is big enough that it can afford to pay FTE salaries for moderation and/or administration. And this is for something that affects people directly when they don't contribute.
Go take a look at some youtubers in the "1M-10M" subscriber range that have a Patreon. You will see that the most of them manage to convert 0.5% to 0.8% of their subscribers into direct contributors.
The open web (ActivityPub sans Facebook) is now at ~1 million active users. Even if we got 2% of these users to contribute $5/month to different creators, we are talking about a "Total Addressable Market" of $100k/month. Even with "best case" numbers, it is just too low to be attractive to a substantial number of creators. Compare with Youtube: it's estimated that they paid out around 7 billion USD to all its creators in 2023.
Thanks for doing the maths. Actually, it does show that there's a small, but unexploited market here. $2-3K a month is a very good income for the most of the world. And this doesn't have to be the only revenue stream.
I really don't see how you can get to this conclusion. We can only get to the $100k/month figure by using unreasonably optimistic numbers for revenue potential. A more realistic figure would be 0.5% of the MAU donating $2/month, which brings it down to $15k/month. That would be enough to support maybe 5 creators?
The market is just to small to be relevant. I think we might even see more people setting peertube accounts as an alternative, but no sensible creator is interested in leaving Youtube.
Even if so, your unreasonably pessimistic assumption is that this would be an exclusive source of revenue. Once content is created, cross-posting is free.
The point is that no one will be creating content with the primary target of putting it in Peertube, much less "exclusively".
Yeah, creators maybe can get some extra revenue by turning some monetization feature on Peertube, but the same could be said about "just use liberapay", "just use flattr" (RIP), "just use OpenCollective" and even "just go ask in the streets".