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The green bubble problem is about to get even worse (Apple/Android)
(www.theverge.com)
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Oh yeah true forgot about that part. Pricing for phone and text plans within a country weren't the issue but across country was (and still is) is super costly and in Europe especially close to borders it's quite common to have friends and family that lives in another country, so having a cheap/free way to message them is also what gave rise to 3rd party messaging apps ^^