Company offering new-age antivirus solutions, which is to say that instead of being mostly signature-based, it tries to look at application behavior instead. If Word was exploited because some user opened not_a_virus_please_open.docx from their spam folder, Word might be exploited and end up running some malware that tries to encrypt the entire drive. It's supposed to sniff out that 1. Word normally opens and saves like one document at a time and 2. some unknown program is being overly active. And so it should stop that and ring some very loud alarm bells at the IT department.

Basically they doubled down on the heuristics-based detection and by that, they claim to be able to recognize and stop all kinds of new malware that they haven't seen yet. My experience is that they're always the outlier on the top-end of false positives in business AV tests (eg AV-Comparatives Q2 2024) and their advantage has mostly disappeared since every AV has implemented that kind of behavior-based detection nowadays.