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If you value privacy, ditch Chrome and switch to Firefox now
(www.fastcompany.com)
This is a most excellent place for technology news and articles.
It's no wonder. It's because people aren't actually concerned about privacy.
If you ask someone if they're "concerned about privacy" many people will of course say yes. If you follow up that question with "what are you willing to do about it", you'll find that the answer is a resounding "not a God damn thing". If they were they would spend 3 minutes on Google looking for an alternative browser that works even better than Chrome but without the privacy invasions.
A browser is the low-hanging fruit on the "do-you-care-about-privacy meter". It's the one step with no sacrifices and the highest increase in privacy.