It's really obvious when they're having a go at cisgender white women about makeup or certain clothes or haircuts or body types. You always see the same comments explaining to women that they ackshually prefer 'natural looks' or less revealing clothing or long hair or 'something to hold on to'.

It's all through a lens of 'why do you make choices about yourself that don't improve your appeal to me, someone who wants to fuck you'.

That there are women that completely reject all those notions or don't seek their opinions (women who are trans, women who aren't hetero, women who reject traditional feminine looks, women who excel in their careers or physical sports) simply doesn't compute with these people's view of what women are.

The more malicious parts of that mindset lead to that push you're talking about. We as women are still just something that needs to validate its existence. Any deviation from that is viewed as something that should never have existed at all.