This is nonviolent civil disobedience to protect the financial support of an ongoing genocide. Acting like this isn't a valid form of protest or that the BDS movement have "no idea what's involved" when putting pressure on corporations and institutions to Divest is ridiculous.

These kind of protests do put pressure and bring the issue to the forefront of the local and state administrative bodies. The BDS movement was successful in the divestment of Apartheid South Africa, this isn't too different

“Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue,” King wrote. “It seeks so to dramatize the issue that it can no longer be ignored.”

• MLK Jr. on the nature of nonviolent protests