based
image:
screenshot of a Tweet from Running With Scissors reading
"We've been told our games are too expensive in some countries but we've been using Steam's recommended pricing for a while. We trust Valve enough to not change this. If our games are still too expensive for you, you can pirate them until you have enough to support us."
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They want people to buy before they know what is like so they don't have a chance to reconsider or regret it. This is why they hype preorders.
But so many games still have demos? I feel like it's probably more that they're cheap and don't see a reason to pay whatever it costs to throw a demo together for free
Like people have been pointing out, it's usually indies which don't have an establish audience yet that do this. It's much rarer for triple A games.