Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 1 month ago by Vincent@feddit.nl to c/firefox@lemmy.ml

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An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

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[-] ahal@lemmy.ca 3 points 1 month ago

The mere fact this technology exists gives legislators a tool in their toolbox. I could imagine a future where the EU mandates use of PPA in certain circumstances.

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[-] Vincent@feddit.nl 2 points 1 month ago

Or more importantly, forbids the use of privacy-invasive methods of measuring ad performance.

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this post was submitted on 22 Aug 2024

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