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TikTok blamed for hit to Iceland cucumber supply
(www.bbc.com)
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Given linguists are wont to confirm that English (d)evolves based on what's popular, essentially vapid influencer famewhores are driving the evolution of English, and no one with a brain cell. So if you wanted to know why 'emails' is wrong as a noun, instead of a lesson on uncountable mass nouns we get "lol, 3 trafficks today, smash that 'like' button".