Music has this right. Don't like spotify? Try Tidal, Qobuz, etc. They all have the same music, but slightly different models to attract different users (Spotify has free and paid tiers, Tidal does high quality, Qobuz does streaming plans as well as individual song purchases).

Exactly. I'd be fine with picking my favorite streaming service and adding on a bundle for some additional content. As in, I could get Netflix for $10/month, and add Disney+ content for another $5 or whatever.

That way I can pick the service I want without losing the content I want, and the content creators still get paid for their content while keeping prices for most people low.

That's kind of how Steam works, I can buy any game I want and both Steam and the dev get paid. Or I can buy the game through the dev directly and the dev gets a bigger cut. I'll choose Steam if the experience there is better, or I'll choose the dev if they provide a good experience. That should be how streaming works...