The "this would never happen to me" mindset really is cancer to logical thought and reasoning.

I somewhere read (maybe it was thinking fast and slow by Kahneman?) that even psychology students learning about certain behaviors would later anonymously claim they would never fall into these patterns. But plot twist: they are also only human, so of course they also could fall into these patterns.

Another example: People that think they would never fall for a scam. If it is the right scam they will fall even more easily for it than people that know that it could happen.

"Of course it can't be a scam. Scams are obvious and only idiots fall for them."

“Advertising doesn’t work on me!” I mutter smugly, before loading up the Apple keynote to see what my next phone will do.