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Alternatives to congress
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The media is often owned by the same people buying the partisan politicians. First past the poll consolidates power. It makes it easier to convince voters to vote for the lesser of two evils while party funding overloads media with their preferred candidates. Some states even get away with laws that only allow the two parties to be on their ballots. If you can vote based on candidate approval, you could choose your best candidate and your lesser of evils. When people see this make a difference after one or two cycles, parties will lose power in the polls.
I agree it will help. But all the advertising will still probably dominate who wins the most votes. The people paying will just not buy advertising for the politicians who don't tow the party line.