I mostly like Valve, and agree that going too far with Stan-ing over a company is dumb. However I think the majority of people that tend to greatly support Valve comes down to both pushing tech and games forward into better consumer directions, and that they are currently not joining in on the mass enshittification as other companies (but of course all big companies can and will do some level of that given enough time).

With regards to pushing tech, they have done more (in at least the last 10 years) to force Linux to be seen as worth supporting. Their efforts to actually add to projects that were already around has been game changing. And that they kept actually putting time, money, and resources into it even after their initial efforts with Steam Machines and the original SteamOS didn't gain traction on a mainstream level. The Steam Deck keeps outshining the other options even while being technically less powerful specs and they are putting work in to make sure things like drivers are released to help people that choose to install Windows.

But all the positive stuff will only keep happening so long as people don't start feeling locked out or cheated. I forget a lot of the time how bad many users hated them back when the original versions of Steam were released. Many of the issues people had and were concerned about were valid and could have tanked Valve if they didn't do everything they could to address them. If they start pulling shit like EA or really any of the console companies have done. Then it will be their time to see massive losses and get all the hate that is deserved.