It kind of dampens and cheapens the experience of using the console. The PS+ tab and the PS Store tab are, essentially, full of ads already but at least they're contained to the two left-most tabs on the home menu. Sure, you usually don't stick around too long after selecting a game to play or a streaming service to watch something off, but I'd rather not see more ads than needed when the current system already works well as is.

It doesn't have to bother you personally to be unfair. I don't pay this amount of money on their games and consoles to be bombarded by ads. It's not a "big" problem, but it is a problem. Some people don't want to see so many ads, to be tempted to buy stuff all the time or have a bloated home screen.

Just because you don't mind doesn't mean everyone has to do so as well.

It gets clicks from angry people, that's the only reason IGN do anything these days.

Sad that they bought Eurogamer, because they were one of the last sites that hadn't gone to complete shit.