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Amazon will “ramp up” Prime Video ads in 2025
(arstechnica.com)
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this post was submitted on 03 Oct 2024
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a good way to balance if it's worth it, look at your order history, and look at delivery costs of items without prime, and then divide the yearly price of prime by the delivery cost, then again by 12.
For example, if the average shipping cost is 7$, that's roughly 1.6 orders small (read under 35$) a month, if you order less than that it might not be worth keeping prime.