Depending on where you're based, you'll find PayPal's new data-sharing option under a different name. Remember, you may not see this at all if you're based in a country that doesn't allow it.

If you're in the US, you should head to your profile Settings and tap on Data & privacy. Under Manage shared info, click on Personalized shopping. You should see the option enabled by default. Toggle off the button at the right to opt-out.

If you are in the UK like me, you'll see something different after you head to your profile Settings and tap on Data & privacy.

Under Manage your privacy settings, here you'll see an Interest-based marketing tab – click on it. At this point, two options will appear: Interest-based marketing on PayPal and Internet-based marketing on your accounts. You have to tap on each of these and toggle off the button at the right to opt-out. These instructions can also apply if you're based in the EU.