I agree that advertising did that for trucks, but race cars are loud and fast and terrible on the road and people will still think they're cool because they're loud and fast and agile. The loudness is because muffling the exhaust reduces horsepower, the lack of ground clearance is for handling. These are physics problems and people who want to go fast with internal combustion will always trend that way.

Plus if Lamborghini or Ferrari or Porsche could sell a fancy car without some insanely complex engine and suspension for the same amount of money they'd absolutely do it. Often those cars are built because there are rules in motorsport that require a certain number of production cars that often end up costing the company money.

And there will always be people who modify their cars for whatever reason. No car company in the world makes a car with an adjustable suspension that can make the car so low it scrapes the road, but people do it anyway.

But, like I said, car companies are doing a great job of making cars uncool by just making them electric, and then spitting out crossover after crossover after crossover that aren't just ugly, but are also uninspiring. Cars are turning into appliances like microwaves and dishwashers, which are very much not cool.