There's a subset of drinkers that would aspire to it though - some ppl's passion is booze, and will spend the same price as a nice car on it and sip it over a decade. Whether or not it's sane is up to you though lol

If the customer base skews wealthier, you're going to have more people shopping there that are pulling in $500k+ annually, and probably a handful that are pulling in over $1M. If you only have one bottle in that price range, but you have 100 members at a given location that have enough income where that seems like a reasonable purchase, then you're probably going to be able to sell it.