Indy games are art. Find an artist(s), pay them a living wage, and let them do their art largely undisturbed, guided by a vision of what the game should be, so they keep working towards the same goal. Let them learn from their mistakes and make their next game better. That leads to Baldur's Gate 3.

CEO of an AAAAAAA+ game developer/publisher: "No games are a product. The most important thing is that the line goes up, so we check what the user feedback is and listen to the loudest crowd that wants the same old shit, only to complain that they always get the same old shit. Also, hire cheap, treat people terribly and get everyone out of the industry as quickly as possible, and none of that art nonsense - I mean, how am I going to sell that to the shareholders, they just want an estimate of how many skins we will sell in 2025 so they will agree to my pay rise?"