there are some people for whom that taste is very much worth it.

That's just not true, though.

• Things rich people buy are often about scarcity/vanity, not how good they are
• Diminishing returns for increasing quality
• You can overpay for anything and people/companies are ready to profit off that

Supposed expert "connoisseurs" haven't been able to tell famous high-priced wines apart in controlled taste tests.