I was a roku fan for s long time until they really enshittified (which sucks, since their UI overall is superior and their products are supported for a really, really long time)

I dont see moving away from android any time soon, and i'm not quite ready/willing to take the plunge into alternate ROM's (the pixel festures are really nice!) so I figure google TV at least isnt going to learn much about me that google doesnt already know. The newer OS iteration isnt that bad a UI, either.

I do think all this will motivate me to get a kodi device set up and use the smart TV stuff a lot less, though, and I dont think I'll be in a rush to replace my existing roku TV's/boxes for secondary room use. I can tell they have a bit of targeted ads, but it mostly seems based on content I watch on the TV itself. Probably helps that most of my online life on home-based internet usage is very filtered of tracking through my router, though i haven't put a ton of effort into blocking roku specifically.