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What word or term annonys you?
(lemmy.dbzer0.com)
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I suggest you read up a bit on how and by whom the term was coined and what it actually means. It's by no means 'vague' and it is also a bit more than just repackaging and selling something already known. I suspect many people using the term aren't even fully aware of what it describes and, crucially, what is being proposed to reduce the effects it describes.