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this post was submitted on 03 Dec 2024
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The "unexpected" mixing of upper and lower case looks more like a shit explanation of wanting all the letters to be curvy, but the same size.
This looks like an 80's marketing attempt to make a low class brand an ultra-high end brand. Except Jaguar is a high end brand already. It appears that the overly masculine "jaguar" brand is becoming a very feminine looking brand. This feels like a cosmetics line more than a luxury automobile. jaguar lipstick, for the animal in you. rawwwrrrrrrrr!
Jaguar was a high-end brand. They haven't actually been high-end in anything except price since Ford bought them in 1989, and then Tata Motors (an Indian company) in 2008. It's a shame too, because they used to be beautiful and elegant cars.
Who reported on this? The J is uppercase as well...
I knew I forgot something:
https://www.cnn.com/2024/11/19/business/jaguar-new-logo/index.html
JQGUQr
I need this on a Tshirt.
Ahhh, designers coming up with some stupid mistakewhich is then sold by the marketing department who just uses a lot of slick and fancy words to make it sound expensive
I have bad news for them, it's not seamless