Nothing more disappointing to me than seeing a game I might enjoy... and then it's only available on PC on Epic Games store. Why can't it be available on Epic, Xbox game store and Steam? It's so annoying, like you have no choice but to use Epic... which I would literally do ANYTHING not to use.
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If the point of cuts is given then business viability is quite important. Especially when it raises questions of whether GOG could sustain a lower cut. Those options you provided like Microsoft and Epic are multibillion dollar corporations capable of burning through money endlessly.
Do you know why 30% was chosen? It was the typical cut retail took. Physical stores selling goods take that much to cover their lease, logistics in moving those good to the store and employees.
Online stores do not share most of those costs. 30% is not needed.